Rally Fries
Rally Fries were given away at Seattle Mariners games in the late 2000s, mostly at home. The custom was started almost completely by accident.
During the M's/Reds game on June 24, 2007, a fan named John Sarkie was seated in the first row of the field level along the first base line. While attempting to retrieve a foul ball, he spilled his french fries on the warning track. M's television annnoucners Dave Sims and Mike Blowers contemplated sending Sarkie new fries; Blowers said that he would do so if he cleaned up the fries and tartar sauce from the field. The fan did, and Blowers sent an intern for the TV station to deliver Sarkie replacement fries. After this occurred, the M's rallied to come from behind and subsequently won the game 3-2. The very next game, a different fan brought a sign to Safeco Field asking Blowers for free fries. Blowers obliged and sent another intern to deliver the fan fries; the M's went on to score five runs that inning, winning 9-4 and also won the rest of the games on that home stand.
Rally Fries caught on like wild fire after this as many fans started bringing signs to games requesting them, even on road games. Blowers and Sims choose the most creative sign amongst the crowd and reward them with their prize, usually favoring families or children. Some of the signs even referenced the TV station interns that delivered the fries. On some road games, Sims and Blowers will send fries to M's fans they spot in the crowd, even if they did not bring a sign.
During the disappointing 2010 season, the Rally Fries craze died off somewhat, but picked up a it once again in 2011 before fading away and disappearing completely by 2012.
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